Lululemon is getting in on the self-care boom with Sweat Life personal care products.

Lululemon is getting in on the self-care boom with Sweat Life personal care products. The athletic apparel store has been making the switch to overall lifestyle brand by rolling out men’s stores, a loyalty program, and now self-care. The line is designed for gym-goers that want to go “from sweat to life,” and so far includes face lotion, dry shampoo, deodorant—described as “Hot yoga face, HIIT hair, [and] Eau de burpees.” (MediaPost)