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Lululemon is getting in on the self-care boom with Sweat Life personal care products.

Jun 28 2019

Lululemon is getting in on the self-care boom with Sweat Life personal care products. The athletic apparel store has been making the switch to overall lifestyle brand by rolling out men’s stores, a loyalty program, and now self-care. The line is designed for gym-goers that want to go “from sweat to life,” and so far includes face lotion, dry shampoo, deodorant—described as “Hot yoga face, HIIT hair, [and] Eau de burpees.” (MediaPost)