Air Wick is putting meditation sessions on wheels to promote their new 24/7 scent-delivering product. The Air Wick 24/7 Fresh Truck will drive around NYC for one day, offering five-minute meditation sessions and other relaxing experiences, all paired with the brand’s best scents. Stressed Millennial moms are the target audience for the new product, as they set out to save a little time and stress by neutralizing odors around the clock. (AListDaily)
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