Uniqlo’s TikTok-only campaign shows brands what the future of marketing on the teen-centric platform could be. The #UTPlayYourWorld campaign taps the short video app’s creator community, asking users to upload videos to the hashtag that showcase their passions and creative pursuits. The winners’ videos will then become the brand’s own content (a strategy that’s proven successful for others), playing on monitors at stores around the world. (AListDaily)
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