And now, a brief history on how we reached peak Brand Twitter. Denny’s was an early winner, posting relatable memes as early as 2008 while other brands learned to stay in their lane and away from touchy topics (like 9/11). Brand mixtapes started to drop in 2016, and each one since has been a viral success. Then, sass escalated in 2017, with Wendy’s leading the charge. This all leads up to 2019: the year “brand twitter dr[ove] off a cliff,” signaled by brands like Sunny D becoming too human for comfort—and Vita Coco threatening to send someone a jar of pee. (Vulture)
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