How do perfume brands sell scents on the internet? For one thing, having an Instagrammable bottle is more important than ever. Ormaie has invested in different bottles for different scents that are meant to invoke the feeling of each. Meanwhile, Skyler’s bottles are identical, but their Instagram account is full of colorful images of the sky to represent each one. The latter brand also sends six fragrances for a $20 down payment on your first bottle—like a Warby Parker for perfume. (Fast Company)
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