The comment section of Instagram is stealing the show. Users are making friends, sparking debates, and yes, sometimes harassing each other in the comments of posts. For instance, people aren’t following same-pic-every-day accounts for the content; instead, the account owners are giving users topics to talk about below each pic. Wendy’s has become well-known for their quirky comments, and ad execs expect more brands to follow suit. (The Atlantic)
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