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Instagram is becoming a music discovery platform.

Jun 24 2019

Instagram is becoming a music discovery platform. Teens are posting lesser-known artists to their Instagram Stories, either pairing the songs with a picture of their own or letting the music stand alone. For instance, Maude Latour says about 100 people shared her song “Superfruit” to their stories—reaching a network of 100,000 and helping to spike her Spotify streams to 250,000. Music on Instagram is today’s teens’ version of a band shirt: it’s a way to identify themselves and share their passion with their friends. (Mashable)