Gaming is getting an IRL music festival from the producers of Lollapalooza and Austin City Limits. Metarama Gaming + Music Festival will feature performances by music artists known for their love of esports, like Marshmello and Snoop Dogg, along with live matches between gaming celebrities. But the Experiencification doesn’t stop there: worlds will collide as celebrities and esports stars square up (à la Drake’s famous Fortnitematch), fans get in on the action in amateur contests, and much more. (WSJ)
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