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Amazon has an online store dedicated to college shopping, continuing their appeal to Gen Z shoppers.

Jun 21 2019

Amazon has an online store dedicated to college shopping, continuing their appeal to Gen Z shoppers. Their Off-to-College site promotes dorm room items curated by influencers and available for same-day pick up at stores near campuses. Textbooks are available to buy or rent (for big savings), and students can also trade in textbooks, video games, devices, and other items in exchange for Amazon gift cards—which will get them even more accustomed to shopping on the site.  (Chain Store Age)