Overtime is a startup helping high school athletes go viral, and it wants to be Gen Z’s sports network. To appeal to the next generation of mobile-based sports fans, Overtime creates short videos that are all about young athletes’ big highlights and athletic feats. They’re distributed on YouTube and social media, where they rack up millions of views. For this young audience, stats and scores are de-emphasized—they require too much patience—and their personality-driven approach could be the future of sports content. (The New Yorker)
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