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Make way for the Dadfluencers.

Jun 19 2019

Make way for the Dadfluencers. Dads are earning millions of followers on social platforms by focusing on their child-rearing experiences—the hashtag #dadlife alone has over 3.7 million Instagram posts. Millennial parents are ushering in a new, more highly involved, era of fatherhood—U.S. dads staying at home with their kids is at a record high, and they’re spending more time with their kids per week than fathers of previous generations. “Dad content” is rising as an appetite for representations of this more modern father increase. (Wired)