Gen Z & Millennials are allegedly not wearing deodorant. According to YouGov, 39% of 18-24-year-olds and 31% of 25-34-year-olds say they haven’t worn antiperspirant or deodorant in the last 30 days. Almost half of 18-24-year-olds even say they haven’t purchased those products in the last year, hinting a potential “shrinking market.” YPulse’s recent beauty and personal care survey found that 64% of 13-36-year-olds use antiperspirant—so there is definitely a segment of young consumers who are going without. (YouGov)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
