Virtual influencers haven’t taken real-life influencers’ jobs…yet. Non-human social media stars created using CGI, like Lil Miquela and Shudu, have as many as 1.6 million followers, star in fashion campaigns for the likes of Balmain, team up with brands for paid posts, and much more. They do everything an influencer can do but have the added advantage of being controlled by marketers. Some are taking the bots a step further, investing in AI technology that would allow the influencers to self-run across platforms. (Vox)
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