Reese Canada’s ASMR feature film turns eating the candy into a calming ritual. Reese The Movie: A Movie About Reese (Canada drops the possessive) shows off five customers’ five-step “Reese Rituals,” which include everything from slowly eating the peanut butter cups’ edges to starting off by smooshing it. Using the internet trend ASMR is becoming a popular marketing move as brands like Michelob Ultra and Ikea come out with campaigns tailored for young consumers seeking stress-relieving content. (MediaPost)
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