Gaming companies are leveraging the Influencer Effect, paying livestreamers up to $50,000 to play their game for an hour.

Gaming companies are leveraging the Influencer Effect, paying livestreamers up to $50,000 to play their game for an hour. According to our And We’re Live trend, 36% of teens have watched live gaming, and that figure jumps to 55% for teen males. To reach that coveted demo, teaming up with influencers has become a marketing strategy must-have for brands like Electronic Arts, whose game Apex Legends was played live by at least a dozen gaming influencers in its first month—resulting in a spike in interest. (WSJ)