NEW GEN Z 101: Unlock & Outlast Microtrends

“Tea” accounts are the gossip rags of the internet.

May 20 2019

“Tea” accounts are the gossip rags of the internet. Millions subscribe to and follow Tea Spill, Shook, Tea By Ali, and others to keep up on online celebrity drama. The often-run-by-teens accounts understand the internet in a way that traditional publications don’t, pulling together content across platforms to tell a story, and aggregating social metrics—like lost and gained followers—to show how feuding influencers are faring with their fans. Plus, Social Blade estimates Tea Spill alone makes up to $65,000 a month. (The Atlantic)