“Tea” accounts are the gossip rags of the internet. Millions subscribe to and follow Tea Spill, Shook, Tea By Ali, and others to keep up on online celebrity drama. The often-run-by-teens accounts understand the internet in a way that traditional publications don’t, pulling together content across platforms to tell a story, and aggregating social metrics—like lost and gained followers—to show how feuding influencers are faring with their fans. Plus, Social Blade estimates Tea Spill alone makes up to $65,000 a month. (The Atlantic)
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