Adidas attributes a first quarter spike in sales to Instagram’s latest Shoppable feature. Checkout from Instagram rolled out this year to allow users to shop, purchase, and track shipping without leaving the app, and Adidas was one the first brands to Beta-test the feature. Now, the athletic brand’s CEO reports that online sales jumped 40% year-over-year in the first quarter of 2019, specifically calling out Instagram Checkout's role in the rise. (Tubefilter)
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