Some young consumers are simplifying their skin care routines—but they’re still buying into the industry’s boom.

Some young consumers are simplifying their skin care routines—but they’re still buying into the industry’s boom. Our Wellness Intensified trend found that Gen Z & Millennials are spending billions on skin care products, with 29% saying they’ve upped their spend in the past year. They’ve become mini-experts with arsenals of serums and creams. And while some are looking to Marie Kondo their bathroom cabinets, brands are cashing in, as bar soaps and “single-dose skincare” supplements from the likes of Estée Lauder and Elizabeth Arden gain popularity. (Vox)