Nordstrom is opening more stores that won’t sell anything. Two Nordstrom Local stores are opening in NYC, expanding the experimental stores’ physical footprint beyond LA. The “neighborhood service hubs” offer in-store and curbside pick-up of online orders, alterations, personalized styling, and customized location-based services and experiential events. For instance, one of the new locations is considering offering shoe-tying classes for kids, based on how many families live in the area. (CSA, NYT)
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