Big brands are betting on esports to reach young gamers. Bud Light just became the Overwatch League’s official sponsor, Nike has a four-year contract with China’s League of Legends, and the non-endemic brand invasion into competitive gaming doesn’t stop there. Nine in ten viewers told us in our Esports Levels Up trend that more brands should get involved in the space, and ESL North America’s SVP assured us that today’s esports fans are interested in brands beyond Doritos and Mountain Dew. (WSJ)
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