Camping is trending—and Millennial parents are blazing the trail.

Camping is trending—and Millennial parents are blazing the trail. KOA found that 1.4 million households went on their first camping trip last year, and 56% were 22-37-years-old. The young demo is roughing it more than any other generation, accounting for 41% of total campers—a 7% jump since 2014. Out of those Millennials, over half are parents, and their top reason for camping is their kids. Of course, “roughing it” could be an overstatement: half of all campers said they were interested in trying “glamping.” (Curbed)