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Olay turned a viral YouTube video into an off-Broadway musical.

Apr 16 2019

Olay turned a viral YouTube video into an off-Broadway musical. PureWow and Olay produced a video last year that racked up over ten million views, so they came together again for a one-night-only musical full of “blatant product placement.” The skincare brand is the latest to debut a play to reach their consumers with a real life experience, following the Skittles Commercial: The Broadway Musical’s live debut during the Super Bowl. (Adweek)

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