Olay turned a viral YouTube video into an off-Broadway musical. PureWow and Olay produced a video last year that racked up over ten million views, so they came together again for a one-night-only musical full of “blatant product placement.” The skincare brand is the latest to debut a play to reach their consumers with a real life experience, following the Skittles Commercial: The Broadway Musical’s live debut during the Super Bowl. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
