Amazon is getting in on the skincare boom with their own line of on-trend products.

Amazon is getting in on the skincare boom with their own line of on-trend products. Belei is catering to self-taught wellness experts searching for specific ingredients, not brands, by focusing on buzzy ingredients like Vitamin C and Hyaluronic Acid. Right now, Belei isn’t the first to pop up in Amazon’s own search results but the retail giant is building up reviews to bump up the algorithm by sending samples to those in its “reviewer program.” (Vox)