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“Elective sobriety” is trending as more Millennials seek out alcohol-free experiences.

Apr 12 2019

“Elective sobriety” is trending as more Millennials seek out alcohol-free experiences. Club SÖDA NYC, Daybreaker, and Sober Ladies Happy Hours are all booze-free events ranging from an early-morning party to mellow after-work non-alcoholic drinks. The last in the list describes itself as catering to “sober, sober-sometimes, or sober-curious women,” meaning the moderation trend isn’t all-or-nothing. For attendees, it can be both a wellness and social experiment. (Medium)