Lip-syncing app TikTok could lose major labels’ music, “which will undoubtedly cripple the app.” Universal Music, Warner Music, and Sony Music are all negotiating for more money when their deals renew this spring, but TikTok isn’t budging. Not only does the company think they shouldn’t be treated like a streaming service (because they aren’t one), they also want labels to keep in mind TikTok's aptitude for turning songs into viral hits. (Fast Company)
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