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Dating app Bumble is printing a magazine to reach Millennials offline.

Apr 05 2019

Dating app Bumble is printing a magazine to reach Millennials offline. While countless traditional magazineshave scaled back or completely scrapped their print publications, digital brands like Airbnb and Casper are taking their place. Bumble Mag will be a lifestyle publication divided into four sections based on the different modes of the app: “You First,” “You + BFFs,” “You + Dating,” and “You + Bizz.” The app will leverage its more than 3,000 brand ambassadors to build hype and help distribute the first issue. (TechCrunch)