Crocs has become a Gen Z cult fashion staple by working with young creators. “Ugly” fashion is having its heyday, and Crocs is riding the trend by tapping over 170 influencers since last year to create over 15 marketing campaigns, a tactic that’s giving them an authentic voice in the fashion conversation. The digital strategy seems to be working: Social Native reports they climbed 14 spots to become the 13th best-selling footwear brand last year. (Glossy)
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