Resale app Poshmark is feeling the Marie Kondo effect, as young minimalists pawn off apparel that doesn’t “spark joy.” Thrift shopping has seen an upswing in the past few years as minimalist Millennials look to pare down their closets and hypebeasts seek out hard-to-find luxury streetwear labels (even as hand-me-downs).

Resale app Poshmark is feeling the Marie Kondo effect, as young minimalists pawn off apparel that doesn’t “spark joy.” Thrift shopping has seen an upswing in the past few years as minimalist Millennials look to pare down their closets and hypebeasts seek out hard-to-find luxury streetwear labels (even as hand-me-downs). Poshmark sits at the center of these cultural shifts, climbing the app store charts to become the second most-popular shopping app with more than 40 million users. (Recode)