The vegan trend has hit the beauty aisle. Young shoppers have taken veganism mainstream, and they're buying more than just meat-free food. Tata Harper and other indie beauty brands known for vegan and cruelty-free products are booming, and big brands are playing catch-up. CoverGirl made strides this year when they became the biggest makeup brand to be Leaping Bunny-certified. According to PETA’s SVP, “The future of the beauty industry is vegan and not animal-tested.” (NYT)
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