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L’Oreal’s new high-tech beauty tool scans selfies for wrinkles and suggests how to fix them—using their products, of course.

Feb 25 2019

L'Oreal’s new high-tech beauty tool scans selfies for wrinkles and suggests how to fix them—using their products, of course. Customization is taking over the beauty industry, and L'Oreal's take is a new feature that leverages an algorithm to look through your selfies and identify seven different signs of aging, like fine lines and lack of firmness. This is the latest in a series of tech-driven features from ModiFace and L'Oreal, and this one in particular capitalizes on young consumers’ interest in skin care. (MediaPost)