Wendy’s and other brands are winning over Fortnite players with creative campaigns.

Wendy’s and other brands are winning over Fortnite players with creative campaigns. During a 10-hour Twitch livestream of a food-themed Fortnite mission, Wendy’s spiked their follower count from zero to over 7,400 and garnered 43,500 comments—without any paid support. Meanwhile, the NFL sold “skins” to players that let them wear their favorite teams' jerseys and West Ham (a football club) hosted an esports tournament. (Digiday)