Recess’s pop-up experience is for meditating, working, and of course, trying the brands’ CBD-infused sparkling water. Creatives will be able to sip on the anti-anxiety beverage and attend programs like “An Oddly Satisfying Sunday.” This is the beverage brand's first marketing foray off of Instagram. Their founder explains that they’re using the experience to build a community that sees them as a lot more than the La Croix of cannabis: “We have a very clear mission and purpose behind our brand and, in many ways, I try not to think of us as a beverage company.” (Adweek)
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