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Inclusive sizing means more than having plus sizes.

Feb 13 2019

Inclusive sizing means more than having plus sizes. To appeal to the Body Positive generation, fashion retailers today need to stop separating plus sizes and instead just have inclusive size ranges for all their products. One strategist explains that, “Today's consumer wants brands that define beauty by individualism and confidence not by size or weight.” In response, brands known for catering to smaller frames are integrating plus-size options while previously plus size-only retailers like Curvy Sense are expanding their ranges. (Retail Dive)