Nostalgic Millennials can nab limited-edition Lego apparel, available only at their augmented reality Snapchat store.

Nostalgic Millennials can nab limited-edition Lego apparel, available only at their augmented reality Snapchat store. A specially-made Snapcode will be users’ key into an AR boutique, complete with a DJ, arcade games, and Lego-themed hats, tees, and sweatshirts displayed on mannequins. In London, Adult Fans of Lego (aka AFOL) can also attend a physical pop-up that will appear empty until they scan their code in the Snapchat app. (CNBC, Campaign)