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“Ghost berries” are the latest photo-friendly food to take over Instagram.

Feb 12 2019

“Ghost berries” are the latest photo-friendly food to take over Instagram. The semi-frozen fruits with an icy appearance are used to adorn smoothies, ice cream, and other Instagram-favorite treats. The brightly-colored dishes often feature toppings that are even less edible than frozen berries, like pine needles—but they still rack up likes. “Maybe it’s an example of the kind of dissociation that can occur on a platform like Instagram,” one expert analyzes, “The images of the food can have absolutely nothing to do with reality itself.” (Vox)