Popular video game Halo is getting pop-up theme parks across the country. The Millennial & Gen Z-favorite franchise is coming to life at five convention centers this summer (and every year after), where fans can engage in virtual reality experiences, escape rooms, laser tag, and more. The experiential event is a good bet for Microsoft, considering 64% of Gen Z & Millennials told us in our State of Gaming trend that they’re very or extremely interested in attending a video game-themed amusement park. (Variety)
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