Another unlikely brand is betting on esports. State Farm is sponsoring Fortnite pro Benjamin “DrLupo” Lupo, who’s made headlines for raising over $1.3 million for St Jude’s Research Hospital via his livestreams. As part of the partnership, gamers and streamers will see State Farm branding on Lupo’s livestreamed content, including replays, stunts, and integrations, in addition to event-based content, giveaways, and social posts. (Variety)
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