Makeup brands are teaming up with restaurants for branded experiences. Glossier paired with Rhea’s Café for a pop-up where attendees could eat lunch and swipe makeup on, while L’Occitane is onto their third café, all of which feature dessert-only menus with ingredients you can find in their makeup, like rose and bergamot. Recently, Benefit launched their limited-run Roller Liner Diner, where they leveraged Milk Bar’s Instagrammable desserts to encourage more photo ops. (Eater)
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