Purina is betting that environmentally-minded Millennials will be willing to feed Fido crickets and fish heads.

Purina is betting that environmentally-minded Millennials will be willing to feed Fido crickets and fish heads. The pet food brand’s new premium blend will be full of sustainable scraps at a time when owners are propping up high-end brands that sell meals a human might want to eat. They’re teaming up with RootLab for creative new protein sources that don’t emit greenhouse gasses during production and won’t run out amid a hunger crisis. (Bloomberg)