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HBO served up CBD lattes to promote the new season of High Maintenance.

Jan 24 2019

HBO served up CBD lattes to promote the new season of High Maintenance. Lucky fans in Brooklyn, New York and Venice Beach, California sipped on over 1000 cannabis-infused lattes, interacting with the show’s star Ben Sinclair at the Brooklyn activation. The attempt to drive hype for a show about a marijuana deliveryman worked, driving over 12,000 in-person impressions, 100,000 social media impressions, and 10,000 engagements on Instagram and Twitter. (Marketing Dive)