Meanwhile, Netflix is going digital to drive hype for shows by letting Instagram users share shows directly to their stories. The streaming giant’s shows have transcended their viewers’ couches to become viral pop culture moments (hello, #BirdBoxChallenge) by letting viewers share their favorite series and add polls, text, gifs, and more from within Netflix’s mobile app. The new feature could cause an uptick in viral shows for a streamer that already has a strong hold on Millennials. (TechCrunch
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