“Booze-free bars” are having a moment, thanks to moderate-drinking Millennials. Listen Bar serves up cocktails with upscale ingredients like egg whites and rosewater, but not a drop of alcohol. And they’re not the only one—bars are stepping in with mocktails to offer a social alternative for Millennials who are drinking less, as they seek healthier lifestyles and wind down with alternative substances (ahem, weed). In response, big booze brands are starting to offer low-alcohol options. (WSJ, AdAge)
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