Skittles’ 2019 Super Bowl stunt will be a live Broadway musical. Remember last year when Skittles released an ad for one person’s eyes only and the rest of us watched his reactions? Well, Skittles wants to one-up themselves by putting on a one-show-only Broadway musical before the big game. Though no one knows what the show will be about (presumably, Skittles) tickets are selling fast as more people pay attention to off-the-screen Super Bowl marketing. (Adweek)
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