Gillette tackles “toxic masculinity” in their latest ad—but the internet isn’t buying it. The ad stands with the #MeToo movement and challenges the saying, “boys will be boys.” One Twitter user explains, “The video is sad and depressing while putting ALL men in a bad light,” and that's not the only issue discussed. But P&G is standing by their spot, saying that “it’s sparking a lot of passionate dialogue.” We'll see if their ad is more akin to Nike’s successful Kaepernick ad or Pepsi’s Kendall Jenner marketing miss. (WSJ)
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