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Gillette tackles “toxic masculinity” in their latest ad—but the internet isn’t buying it.

Jan 15 2019

Gillette tackles “toxic masculinity” in their latest ad—but the internet isn’t buying it. The ad stands with the #MeToo movement and challenges the saying, “boys will be boys.” One Twitter user explains, “The video is sad and depressing while putting ALL men in a bad light,” and that's not the only issue discussed. But P&G is standing by their spot, saying that “it’s sparking a lot of passionate dialogue.” We'll see if their ad is more akin to Nike’s successful Kaepernick ad or Pepsi’s Kendall Jenner marketing miss. (WSJ)