The British Army is turning Millennial insults on their heads with recruitment posters for “Phone Zombies” and “Snowflakes.” After years of “stagnating recruitment numbers,” the drive for young recruits is taking terms usually used by Boomers and Xers to mock the next generations and instead focusing on their positives.

The British Army is turning Millennial insults on their heads with recruitment posters for “Phone Zombies” and “Snowflakes.” After years of “stagnating recruitment numbers,” the drive for young recruits is taking terms usually used by Boomers and Xers to mock the next generations and instead focusing on their positives. The posters say that “me me me Millennials” are needed for their self-belief, “phone zombies” for their focus, and “snowflakes” for their compassion. (Newsweek)