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In the wake of spiked seltzer’s success with young consumers, one brand is introducing spiked water.

Jan 03 2019

In the wake of spiked seltzer’s success with young consumers, one brand is introducing spiked water. Fifco USA, maker of Genesee and Labatt, is introducing Pura Still—flavored still water with the alcohol content of a light beer. Meant to appeal to “health-conscious drinkers” who don’t want bubbles (and bloating), Pura comes in blackberry mango, and mandarin orange flavor and includes coconut water as an ingredient. The brand is another example of alcohol products focused on wellness. (AdAge)