Beauty influencers are predicting some shakeups in the influencer economy for 2019. The Influencer Effectcontinues to grow, with global ad spending on influencer marketing predicted to reach between $5 to $10 billion by 2020. According to insiders, the rise of micro-influencers—those with “smaller but more engaged audiences”—can be expected this year, the space will become more regulated, and authentic relationships between brands and influencers will be vital. (Glossy)
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