Tyler “Ninja” Blevins is ringing in the new year with a 12-hour Fortnite livestream—live in Times Square. The rising influencer is rallying his 13 million Twitch followers to tune in from 4pm the night of December 31st through 4pm the next day to watch him play the gaming phenomenon while the ball drops. Red Bull will be fueling his gaming marathon, showing yet another way brands can get in on the massive marketing opportunity that is Fortnite. (Tubefilter)
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