Instagram is catering to creators to stay in their good graces, despite IGTV’s flop.

Instagram is catering to creators to stay in their good graces, despite IGTV’s flop. Their top influencers are getting a suite of new features, including follower analytics and direct message filters. Even creators who were paid to promote the launch of IGTV have stopped posting in favor of YouTube, but these new features could give them the data they need to market their IGTV content to advertisers. Plus, incentivizing influencers to keep using the vertical video platform would draw in their young fans. (Intelligencer, THR)