These days, “every customer is a potential journalist and can capture [employees] on camera.” When a Chipotle manager went viral on social media for their alleged poor behavior, the brand fired them immediately.

These days, “every customer is a potential journalist and can capture [employees] on camera.” When a Chipotle manager went viral on social media for their alleged poor behavior, the brand fired them immediately. But it turned out to be a fumble when they rescinded the decision a week later—prolonging the press nightmare. While 50% of Gen Z & Millennials told Ypulse that apologizing immediately is the right course of action, Chipotle should have taken a cue from Starbucks—who followed up their prompt apology by thoroughly investigating their accused employee. (Eater)